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  • by Michael Fleischner

    Anyone in search of the number one ranking on Google, or any other major search engine for that matter needs to have a good understanding of search engines, how they work, and how to optimize your web site or blog. Don’t fret though. Search engine optimization techniques are well recognized and easily applied to any web site or blog.

    Reaching the top of any search engine requires that you apply the methods used by today’s top ranked websites. There are a variety of techniques that are applied to top ranking sites and many that wont improve your ranking a single position. I have focused my time experimenting and determining which techniques work the best and here they are.

    Spend time researching keywords. Although you may be able to rank well for virtually any keyword, getting to the top quickly depends largely on competition. Those who succeed online find the most valuable terms with the least amount of competition. This takes a good deal of time and considerable effort to achieve. However, they are not discouraged by going at things from a slightly different angle. Consider spending the majority of your time researching keywords that have enough traffic to help you achieve your goals but will provide little or no competition.

    Meta Tags are extremely important. A good deal of people think that meta tags no longer hold any weight. The truth is that meta tags are just one of many factors affecting search engine rankings. That being said these tags are needed to validate to web site spiders that your content is consistent with your tags. Also, consider that meta tags drive how your search listing appears in search results. You want to provide something that is helpful and encourages users to click through to your website.

    Don’t make browsers wait. Google and other major search engines like Yahoo! know how long it takes for your web site to load. Sites that load more quickly than others get preference in search engine results. Pay particular attention to how quickly your site loads and you’ll have a distinct advantage over your competition. Reduce image size, minimize page elements, and your site will pass with flying colors.

    Build links from other sites for optimal results. Achieving top rankings is easy if you know where to focus your SEO efforts. Once you have built a website that is properly designed for fast load times, easy navigation, and highlighting certain key terms, its time to start building links to your website. Find web sites in related niches and begin with link exchanges, link barter and purchasing one way links. This ads value to your site and improves ranking.

    If you want to improve the ranking of your website, then focus on search engine optimization strategies that have been proven effective over the long-term. By applying only those search engine optimization strategies that produce results consistently, you can make the most of your SEO efforts.

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